Lighting, Sound and Staging Rentals!

Denmark - Martin Professional's line of popular, award-winning MAC moving heads is expanding with the launch of the new MAC 700 Profile which squeezes as much into the fixture as possible, while maintaining the same fixture size as the MAC 550. In fact it is designed to fill the gap between Martin's mid-level MAC 550 and the 1200W MAC 2000 Profile, although this 700W profile spot is packed with more features than either.

The combination of efficient 700W double-ended lamp and new glass reflector technology produces a remarkable light output. A full CMY color mixing system and eight-position colour wheel are included. All colors on the wheel are replaceable and the CMY color mixing system, animation wheel and a 'Quiet Mode' option make the MAC 700 ideally suited to the theatre market.

A gobo animation system is included, that which was pioneered by Martin in the MAC 2000 Performance and can also be found in the MAC 550. Effects such as rising flames, drifting clouds, driving rain, turbulent water and much more are achievable. Added to that are two gobo wheels, a six slot plus open, rotating gobo wheel with 16-bit accuracy; and a nine slot plus open, fixed gobo wheel. Both feature a set of gobo designs and all replaceable.

Featuring a fully motorized zoom capable of beam angles from 14 to 30 degrees, unlike step zoom systems which offer only two or three different beam angles, the MAC 700's fully motorized zoom can achieve any beam angle within the range.

Lenses inside the MAC 700 come with optical coatings to decrease light loss and to provide a better projection quality. The lens system also comes with remote focus control for easy adjustment of the sharpness of the image projected. With a combined dimmer/shutter capable of smooth fades, the dimmer also works as a shutter for instantaneous blackouts and variable speed strobe effects. A motorized iris is included plus a replaceable, rotating, three-facet prism.

Pan movement is 540 degrees by 246 degrees of tilt. Movement is 16 bit, and an intelligent position correction system automatically returns the fixture to its original position if knocked out of place. Multi connectors and spring loaded release mechanisms mean that no tools are necessary to remove and insert modules. And a multi position tilt lock keeps the head where you want it.

The MAC 700 is only available with electronic ballast, giving the added advantages of flicker free operation, lower weight, extended lamp life and a power saving mode. Also fitted is a switchable power supply that requires no tools to select different voltage settings.

"4Wall has been serving Phoenix out of our Las Vegas office for a number of years. Our current level of business in the Phoenix market dictated an expansion of our operation to include a local shop", says Michael Cannon, CEO. "Opening a location in Phoenix is a natural progression of our long term business growth."

Todd Mertzel, 4Wall Phoenix's General Manager

4Wall has assembled an experienced management team to run the new Phoenix location. Todd Mertzel will be heading up the operation as the General Manager. Prior to joining 4Wall's Las Vegas operation in 2004, Mr. Mertzel, was the General Manager for VLPS Las Vegas. Nancy Tallman has been named Vice President of Business Development. Ms. Tallman comes to 4Wall from Sunbelt Scenic, where she has been a production executive for the past 16 years.

"We expect that the opening of this new branch will strengthen our capabilities throughout the entire Southwest," says Mr. Mertzel. "It will also allow us to continue providing the Phoenix market with the level of service that customers throughout the country have come to expect from 4Wall."

With the addition of the Phoenix operation, 4Wall will have three full service locations which include New York and Las Vegas.

Anyone interested in obtaining information about 4Wall's Phoenix operation should email Todd Mertzel at tmertzel@4wall.com. The Phoenix office address, telephone and fax numbers, and other contact information will be posted on the 4Wall Web site prior to the branch opening in September.

About 4Wall Entertainment
Founded in 1999, 4Wall Entertainment ("4Wall") is a leading national provider of entertainment lighting systems. 4Wall's suite of services includes lighting rentals, sales, design, and service, including the manufacture and distribution of the 4BOX, a patent pending convention and arena power utility box. By merging over 100 years of combined industry experience with the most advanced hardware available, 4Wall's philosophy of service and reliability comes to life, providing customers with the confidence that their projects will not only look spectacular, but will also be dependable. 4Wall is a privately held company, headquartered in Las Vegas, Nevada. The East Coast offices are located in Moonachie, New Jersey, just minutes from Manhattan. To learn more about 4Wall, visit the company web site at www.4wall.com or call (702) 263-3858 to reach 4Wall's Las Vegas Headquarters, or (201) 329-9878 for 4Wall's East Coast offices.